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Target Begins Price-Matching Online Retailers—Are You More Likely to Shop There?

The new policy includes Amazon.com, Walmart.com, Bestbuy.com, Toysrus.com and printed ads from local competitors.

Target announced today it will begin price-matching a group of popular online retailers year-round. The new policy goes into effect immediately.

The Minneapolis-based retailer had introduced temporary price-matching with online retailers during the holiday season. The new year-round policy includes Amazon.com, Walmart.com, Bestbuy.com, Toysrus.com and printed ads from local competitors.

Do you compare prices online before making retail purchases? Will the new policy make you more likely to shop at Target? Tell us in the comments section.

Several media commentators see the move as an effort by Target to end "showrooming"—going to a physical store to pick out a product, then ordering it online at the cheapest rate.

The announcement comes a few days after Target reported relatively flat sales figures for December.

Target says customers can request a price match prior to buying an item or up to 7 days after a purhcase is made. Proof of the competitor's price and a copy of the original Target receipt (if making a request after purchase) are required.

Christopher Plambeck January 09, 2013 at 09:11 PM
Yes! I will be more likely to shop there. It will save me on shipping too!
Susan January 09, 2013 at 11:51 PM
Are you kidding me? I can buy at Amazon--ship for free--get it in two days--very fair return policy with not shipping fee--no traffic--no lines with untrained staff--AND--no hasstle!!! Why would I bother? The price should be competitive to begin with--that's one of the reasons online shopping has become so popular!!

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